The POS platforms with the biggest marketing budgets are built to work for any retailer. A café, a clothing boutique, a market stall, a hardware shop — one platform, all of them.
If you run a special retail business, something niche or unique in any way, this post is for you as it’s about what could help you leverage your uniqueness.
Big software can sound like an advantage. In practice, it means the software works okay for most businesses and perfectly for almost none.
Big software tends to be generic, average for everyone and specialist for none.
Think about what’s specific to your type of shop.
A jeweller needs to track each piece individually by serial number, manage stone-level inventory, produce valuation certificates, and handle repairs that involve parts, labour, and customer collection notifications. None of that exists in generic software.
A garden centre sells plants by pot size, soil and mulch by the bag or bulk weight, and manages stock that literally changes value as it grows. It needs weatherproof labels, trade pricing for landscapers, and the ability to sell by weight on a compliant scale. Generic software doesn’t have any of this.
A bike shop runs a workshop. Jobs come in, parts are ordered, labour is tracked, customers need to be notified when their bike is ready. The software needs to manage all of that — plus direct connections to Bike Exchange for second-hand listings and supplier ordering. A generic platform has no concept of a repair job.
The pattern is the same across fishing shops, pet shops, newsagents, bookshops, music shops, toy shops, and more. Every specialty retail type has workflows, supplier connections, and selling modes that generic software simply doesn’t address.
So you build workarounds. A separate spreadsheet for repairs. Manual entry for supplier invoices. A different system for your loyalty program. Over time, the workarounds consume hours every week and create errors that are hard to track down.
Purpose-built software for your specific retail type has the right tools already in place. You don’t configure around limitations. You just use the software the way your business actually works.
Tower Systems builds software specifically for newsagents, jewellers, garden centres, bike shops, pet shops, fishing shops, gift shops, toy shops, bookshops, music shops, and more. Worth seeing what software designed for your type of shop actually looks like.
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