Best Squishmallows shop in Melbourne

At newsXpress Malvern, 114 Glenferrie Road, Malvern, Victoria, you have access to a huge range of Squishmallows from small to large to huge. All are Squishmallow perfect, ready for hugs with their forever family.

The Squishmallows range is available online too at their Hugs and Love website.

Here’s a story about Squishmallows at newsXpress Malvern:

A young girl took her mum’s hand and led her into our shop in Malvern and immediately stepped into our Squishmallows window, a space we created for this immersion. She sat in the chair, hugged her faves and eventually chose one to take home.

The display of Squishmallows we have in the front window of our Glenferrie Road Malvern shop is deliberately simple. It feels accessible, so kids and other Squishmallows fans can feel welcome to step in and enjoy.

There is no corporate activation here, no planagram, just local retail at its best, and it’s working. We are seeing new shoppers and enjoying terrific sales. Squishmallows are a perfect gift when you want to give a hug.

From the front window and into the store, Squishmallows are here in Malvern and ready to be hugged. They are a wonderful gift, perfect to give in person or to post.

People of all ages love Squishmallows. We love serving kids who collect them through to grandparents who love a character to sit with them at nighttime. Squishmnallows are like that – loved across the generations.

What makes each Squishmallow special is its unique name and charming personality, detailed on its tag. This isn’t just a plush toy; it’s a new friend with its own story, waiting to be discovered. For collectors, the thrill is in the hunt for a specific character, while for others, it’s about finding a companion whose story resonates with them. This deep sense of connection and companionship is what transforms a simple, soft toy into a treasured friend, offering comfort and a little extra joy to people of every age.

We are so grateful too offer Squishmallows at newsXpress Malvern and the website associated with the business. We take all the new characters as they are released, offering easy access to customers who want to see them in person, to hug them, and to feel the love for themselves.